How to write honest case studies
2026-08-25 · updated 2026-08-30
The problem
Marketing drafts love fake testimonials. Publishing them is a trust and legal problem, not a style problem.
The four fields that are enough
Problem the client had, process you ran, artifacts you delivered, and what the human still owns. If you lack permission to name the client, describe the industry pattern and stop. Never fabricate a person, a logo, or a percentage.
What Vekra marketing rules forbid
Fake testimonials, invented ROI, and customer logos we do not have rights to. If a kit invents them, delete those lines before export. The product is not a license to lie.
Use process proof when outcome proof is missing
Screens of a real brief, a real export, or a real hosted page you control are stronger than “3x growth” you cannot source. Process proof is still proof.