Website creation inside a business project
2026-08-25 · updated 2026-08-30
The problem
A pretty site with no offer wastes the next marketing kit and every ad you might buy later.
Inherit, then generate
Approve the brief before the website step. The pack should show who it is for, what to do next, and claims you can honor. Delete invented reviews. One H1. One primary action.
Structure beats decoration
Home, offer, about, contact (or the equivalent for your type) is enough for a first export. Templates are starters, not finished businesses. Public /templates is a marketing index; workspace templates are behind sign-in.
Then host it
Export is a zip or files — not DNS. Read the companion article if that line is still blurry. After hosting, click the page on a phone and fix the one action you want people to take. If the pack still reads like a generic agency demo, the brief was generic — edit memory and regenerate the weak sections instead of buying a new theme.